Why I will never do another Tough Mudder. By Scoot “Caged Animal” Fountain
First of all, is Tough Mudder really that tough, or does the name itself portray some element of false advertising? Tough is a relative term thought up by probably the most untough looking, soft handed, Harvard grad on earth. And although most participants would probably agree that the race is probably the hardest thing they have ever done….you have to take into consideration most of who say this are pencil pushing, suit wearing, midlife crisis suffering dudes that feel the need to have a pissing contest around the water cooler from week to week in an attempt to obtain the coveted honor of coolest sheep in the office. Nothing looks “cooler” in a Mercedes than a dude in a shirt and tie with an orange headband on advertising a race they probably gladly paid too much for. So, let me digress, back to my original thought…..is Tough Mudder really that tough? No! Grueling? Maybe. Mentally tough? Really only when you’re trying to keep your mind busy while waiting in line for an obstacle for an hour. What makes this Tough is the mileage. Which, let’s face it, most people that run this race never actually adequately train for. Making their lack of preparation the real tough part. But hey, they do a good job at making it seem tough. Aside from the obvious reference in the name, they make you sign a “death waiver”, mind fuck the shit out of you on the website, and make you sit in traffic for hours to even get to the event. Then when you think it can’t get any tougher they bend you over and pull ten dollars out of your back pocket and point you to your parking spot, ashamed and beat down, unable to make eye contact with yourself in your rear view mirror.
Secondly, it is an untimed event. Some may argue it is the accomplishment in finishing the event, or the camaraderie involved in skipping through the finish line holding hands with your best friend. I say, kudos to you Tough Mudder for opting out of the added expense of actually chip timing an event and making it competitive, so you can add additional zeros to your expanding bank account. Thanks for taking advantage of a society where we award meritocracy with a medal and a headband, and a sense of accomplishment in nothing more that completing a task, like a million other people did. But if getting awarded for simply accomplishing something you started is your thing, then by all means. However I tend to try and push myself to my absolute limits to compete with my peers to take my game and theirs to the next level.
And finally, I am all about being an entrepreneur and creating a successful business, but when the business becomes more than the concept of what you’re attempting to represent, then it becomes borderline irritating. What I am saying is I have no problem paying for what I am getting and supporting business but the cost of an event should never surpass your overall experience. In the afterglow of finishing the race and pounding beers with 100,000 of your closest friends, it is easy to overlook the fact the two beers in your hands cost more than your average 5k road race. The “free” t-shirt and headband, which is probably made in some small, third world country by some 4 year old that would scoff at your concept of tough since working in a sweatshop chained to a table for the last 5 years, in reality cost closer to $200. At the end of the day it is the cost of accomplishment that really sets the race apart. If you’re advertising an untimed race to appeal to the everyday person looking to do something extraordinary and that is the product you’re pushing, why would you price yourself on the verge of excess, to simply take advantage of your consumer, driven by good intentions to try and better themselves. Seems kind of asinine.
In conclusion, I will never run another Tough Mudder for a plethora of reasons, mainly because I don’t want to support an event that doesn’t really care about the consumer that is driving the business forward. In the past few years, obstacle racing has experienced a rate of growth that may be unprecedented in the history of participatory sports. An estimated 1.5 million people will participate in hundreds of events this year around the country. Rather than buy into the Wal-Mart of obstacle races support your local races and race directors. Savage race is one of my favorites and has become increasingly competitive since the inaugural race. Hog Wild always puts on a brutally satisfying race and one of the messiest on the circuit. Monster Challenge is incredibly technical, has a great venue, and is very family friendly with one of the best kid’s courses I have ever seen. From a spectators perspective Rock On Adventures was well worth the trip and one of the most interactive and engaging family events I have been too. Beach Beast which is a breath of fresh air in a clustered mud race market, utilizing fun, beach locals for their events. Superhero race which is always on the cutting edge of OCR racing, offering competitive, money waves and national venues, recruiting the best in the country to participate in their events. And one day I hope to get down on a FL ROC race, their attention to detail, homemade awards, and love for the game make this race a something I am looking forward to in the near future.